A gauche, les noms sur un filigrane du logo de Firefox avec un bandeau énonçant :

Are-you fed up with your web browser?

Your not alone. We want you to know that there is an alternative…

A droite sous un grand logo de Firefox, « Introducing Firefox 1.0 », suivi de témoignages d'utilisateurs. Un Néozélandais, un Américain et un Finlandais.

“ I installed Firefox on my laptop today. It's so fast — I never knew there could be that much of a difference.”
— Stephen Cropp, New Zealand

“ I was tired of my browser crashing everyday, so I tried Firefox. Now I can't live without it. Pop-up blocking, secure browsing and no spyware. Best of all… not a crash since I switched.”
— Justin Henderson, USA

“ I thought changing and learning a new web browser would be difficult, but with Firefox I had no problems at all. Browsing is now smooth.”
— Jouni Hätinen, Finland

Suit une présentation du produit que certains ne trouvent pas assez explicite. Ils estiment qu'une grande partie des lecteurs ne sauront pas ce qu'est un « web browser ». Tous ceux pour qui aller sur Internet, c'est cliquer sur le « e » bleu placé sur l'ordinateur.

Firefox is the free, open source web browser from the Mozilla Foundation that lets you surf faster and more efficiently and helps avoid annoying pop-ups and spyware. Join us and make the switch today —

Firefox imports your Favorites, settings and other information, so there's nothing to lose.

Find out what more than 10 million users from around the world already know: there is an alternative!

Download today from

GetFirefox.com

Le pied-de-page précise en plus petit :

This message has been brought to you by the thousands who contributed funds to the Mozilla Foundation, a non-profit organization dedicated to promoting choice and innovation on the Internet.

Special thanks to the employees of Haberman & Associates, MozSource, Oracle, Red Herring, Red Hat, Sourceforge.net, Speakeasy and Sun Microsystems for helping to make this possible.

Deux pages de publicité pour Firefox 1.0 dans le New York Times