Sur The Local on peut lire :

Having set up the web page, Sam Nurmi, founder of the largest Swedish web hosting operator Loopia, now hopes to sell each of the one million pixels on the page for a dollar. All the revenues will go to the non-profit Mozilla Foundation, which develops Firefox.

After just one day, the page has already raised $13,000, after a dozen companies chipped in for varying quantities of pixels.

« Today, Firefox is the best browser on the market. Its developers are doing an incredible job, but for Firefox to be able to surpass Internet Explorer with its unlimited budget, external funding is necessary. We will give them that, » said Nurmi.

The idea came from the British student Alex Tew, who in the autumn of 2005 succeeded in enlarging his education budget by almost a million dollars through his ad page TheMillionDollarHomepage. (…)

Nurmi founded Loopia at the end of 1999 and by 2004 it had become the largest operator in Sweden.